Patriot Media Project

Connected TV (CTV) and OTT advertising for political campaigns.

Your voters are watching streaming TV

66%

of the US population are monthly connected TV (CTV) users

53%

Of all US internet users stream ad-supported video-on-demand (AVOD)

40%

Senior citizens are
CTV users

80%

Age 25-54 are
CTV users

Source: eMarketer 2021 - Connected TV usage expands across all generations

$1.5B in Connected TV spending is projected in the 2022 election cycle*. As more voters cut the cord, Connective TV advertising is important to reach your voters where they are consuming content.

Source: *Cross Screen Media 2022 Cycle Political Video Advertising Projections

Targeting Capabilities Include:

1.

1st party audience targeting capabilities

2.

3rd party audiences targeting capabilities

3.

Contextual targeting capabilities

4.

Demographic targeting capabilities

5.

Geotargeting
capabilities

6.

Automatic Content Recognition (ACR) Conquesting and Retargeting

Patriot Media Project

Your voters are watching streaming TV

66%

53%

40%

80%

Targeting Capabilities Include:

1.

2.

3.

4.

5.

6.

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